Task Two – Market Research

ive been doing my research and i have fount out that most children channel idents use the program that is showing next in there ident



I like this type of ident because it plays what is going to be on next but it allso played other scene so it didnt get boring and they could use more time. I like they showed the hole name of the channel at the end i do think it was a bit fast for childrens eyes i feel they should have used 2 programs in it instead of 3 so the children can understand what is happening more.

in my ident i think the target auidence (kids) will want to see bright colours and i would like them to have an understanding of the ident and what channel they are watching. i have now picked the channel cbbc because its a good age for kids between 5-7
I like this ident because  it uses the brand name in the ident which is a good way to tell the audience what channel there watching it uses bright colours and little actions scenes that keep the kids interested i feel it was a bit more a boys advert rather then girls.


  this advert is very similar to the others. In this ident it still shows the brand name and also some of the programs that show on the channel i liked this because they didn't show the scenes for that long so i didn't lose interest in the ident

I will shows these 3 idents and the audience to pick what one they think is best




My results show that they liked the first ident the best because they liked the different back ground ares such as underwater, urban, country and an explosion site they didn't like that it was mainly green colours. They said they would have liked to see more colours because it is a children's channel. They also said they liked the way they put the channel name into the ident i think i will also use that in my ident.
I asked two mums of small children channel ident as i couldn't as young children because i would get a sensible answer the mum said different colours would be good and something a bit for simple would be better for younger children.
The mums recommended a cbbies ident because it is more simple and suitable for younger children  After showing them this ident they said there prefer this ident because it is more gentle to the younger.
 children


After conducting this group i am going to do my ident round cbbies but still add some of the ideas i got from cbbc ident.